About Us
About Prime Labels - Australia's Custom Roll Label Manufacturer
Who We Are
Prime Labels is an Australian-made, Australian-owned roll label manufacturer based in Sydney, New South Wales. We manufacture and deliver custom self-adhesive labels on rolls to brands and businesses across Australia – from single-run startups to established FMCG companies. We print on HP Indigo digital presses, which means no plate costs, fast turnaround and colour consistency from run to run. Our converting lines handle die-cutting, lamination, foiling, embossing and UV coating in-house.
What We Stand For
We started Prime Labels because Australian businesses deserved a faster, more transparent way to buy quality roll labels – without minimum quantities that make no commercial sense, and without waiting weeks for a basic proof. Three principles guide everything we do:
- Transparency first. Every price is available instantly, online, without speaking to a salesperson. No surprises at checkout.
- Speed without shortcuts. A 7-day turnaround from proof sign-off means your product gets to market faster. That timeline is backed by our guarantee.
- Local knowledge, global reach. We manufacture in Australia and tap our international production network when a specialist material or finish is required – without adding to your lead time.
What We Make
We produce custom roll labels across a wide range of industries and applications, including:
- Food and beverage – including wine, beer, honey, olive oil, spice, and packaged food labels
- Cosmetic and personal care
- Pharmaceutical and nutritional supplements
- Automotive, cleaning, and industrial chemical labels
- Private label and contract manufacturing run
- Materials & Finishes:
500+ die shapes. 20+ materials – including papers, gloss and matte films, metallic films, recycled papers, and compostable options. Finishing options include gloss and matte lamination, hot foil stamping, UV spot varnish, embossing, and protective varnishes
How We Work
Our Technology
We print on the HP Indigo digital press – the industry benchmark for short-to-medium run label printing. No plates means no setup costs for small runs, and precise colour registration means your brand identity stays consistent order to order. Our in-house converting lines handle the full post-print workflow: die-cutting to custom shapes, waste removal, lamination, hot foil stamping, embossing, and UV spot varnish. Everything in one facility.
The Prime Guarantee
We ship every order free, Australia-wide, via Australia Post and TGE. If your delivery is lost in transit, we will reprint and replace it at no charge.
Contact Us
| Phone: | 1800 954 777 |
| Email: | info@primelabels.com.au |
| Address: | 11 Carrington Road, Castle Hill, NSW, 2154 |
| Support Hours: | Monday to Friday, 9am – 4:30pm AEST/AEDT |
Frequently Asked Questions
How long does it take to get my labels?
7 working days from proof sign-off to dispatch.
Do you deliver Australia-wide?
Yes, free delivery on every order via Australia Post and TGE.
Can I see a proof before I commit?
Yes. We deliver a digital proof within 48 hours of artwork submission, covering up to 3 designs. We’re happy to provide a colour proof for a small fee. This proof can also be used for accurate colour matching during the production process. If you require a press proof, we’d be glad to discuss your needs and arrange it with you individually. Please don’t hesitate to get in touch.
What materials do you offer?
20+ materials including papers, films, metallics, and eco-friendly options. Order a free sample book to see and feel them.
What is your minimum order quantity?
We can print as little as one sheet.
Where are you located?
We are based in Sydney, NSW, and ship nationwide.
Introduction to Prime Labels
Meet Indigo our printing press