Digital Label Printing

The digital revolution has transformed the label printing industry. We now have much more flexibility in how we print our labels. And we can print more labels in fewer runs, which saves us (and you) both time and money.

Along with digital printing, we’ve embraced the online world we now live in. You can calculate the cost of your labels, provide the artwork (and other information we might need), and order and pay for them without needing to visit or even call us.

Don’t think for a minute that we’ve abandoned conventional label printing. We haven’t. It’s still a viable and cost-effective option, and can produce amazing results.

But we’re finding that our customers need more flexible labelling for their limited editions, new flavours and creative packaging. Sometimes they need variations for different languages and laws.

Using digital label printing means we can offer this level of personalisation and customisation while still producing quality labels with our HP Indigo Digital presses. We can also print them on a variety materials and with premium finishes such as hot foil stamping.

Those shiny, metallic-looking labels you see on energy drinks sports nutrition products? Most of them are just customised self-adhesive labels. With digital printing we can simulate gold, silver and bronze on your labels—a cost-effective alternative to traditional hot foil labels.

Sequential numbering? Probably done with digital printing, along with any barcodes or QR codes.

And digital printing makes printing labels on transparent is much more cost effective. We can apply a white undercoat and print white text without needing to use expensive plates.

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