Personalised Labels for the B2B Sector
Personalized and customised products have long been an effective marketing tool and companies have recognised the possibilities and advantages of this approach to the customer. Today, products can be designed and adapted to meet specific consumer expectations, thus, addressing the customer directly and individually. Personalized labels from etiqueta.es help you to create a very specific bond with your customer, address them in a personalized way and convince them in their buying process.
Personalisation Is the Trend
The best-known example of personalised bottle labels and different names on products is Coca Cola. Ferrero achieved a similar level of popularity with its Nutella campaign, in which individual labels with names and barcodes also found their ways on the jars of the nut-nougat cream. Other manufacturers now allow customers to individualise their favourite chocolate (Chocri) or muesli (MyMuesli). Brands such as Adidas and Nike have joined the trend to and supply customers with sports shoes with freely chosen designs, colours and patterns.
Types of Personalisation
Thanks to digital printing, products can be personalised easily and in many different ways. We would like to present you with some of the possibilities:
- Different Names: One way to personalise your products is to print a different name on each of them. This is how you prompt a passion for collecting in your customers because who wouldn’t like to have a soft drink with their name on it? To implement this technique, we need a list of all names you would like to have on your products, from which we can then generate the individual labels.
- Barcode/QR Code: Another option for personalisation on your labels is to apply a special code with individual data to the packaging. You could do this for example in the form of a barcode or a QR code. Scanning this code then takes the customer to a specific web page, plays a video, gives further information about the product, or introduces a special promotion.
- HP Mosaic: is a personalisation software that creates varying looks for your labels by generating multiple individual designs based on a fixed base pattern. No two labels are the same! The resulting unique designs allow for an individual customer approach that is fully focused on the product and leaves a strong impression on people.
- Augmented reality: has been one of the top subjects for some time now. This new technology is also becoming more and more popular and finding use in the packaging industry. For instance, labels can be provided with a code (e.g. from Zappar), which can then be scanned with the appropriate app. This way, the customer is taken into another world via augmented reality.
Our materials
In general, all products or packaging can be personalised with an individual label. Whether bottle or can, adhesive labels on rolls or A4 sheets. You can choose the material for your personalized label from our wide range of papers and films. Do you want your label to stand out? Then choose one of our finishes, such as hot stamping or blind embossing. You can request our free sample book to take a look at our materials and finishes and convince yourself of our quality.
If you have any further questions, please contact our customer service. We will be happy to advise you in detail about our materials.
Personalisation for Smaller Print Runs
As specialists in B2B adhesive labels, the etiqueta.es team offers you personalisation at the lowest possible price. We offer this option of customising products to companies with small print runs, in a fast and cost-effective way.
Labels on A4 sheets cannot be customised as standard. If you still require customised labels on A4 sheets, the order is created as a roll label – in the format of an A4 sheet – and then manually cut into individual sheets. Please note that this will incur an additional cost.
Before placing your order for personalised labels, please contact us on +34 932 71 64 00 or send us an e-mail to info@etiqueta.es and tell us about your project and we will be happy to advise you.
Herramientas y servicios útiles
Sample Book
Order your free sample book to discover our papers, films and finishes. Test their quality, structure and texture to create your label!
Data Delivery
Learn how you can create professional print data that meets our requirements with graphics programs such as Adobe Illustrator, InDesign or ArtPro.
Papers and Films
Paper or film, glossy or matt? Our materials are as individual as your products.